Contour Collective
Never Look At The Sun
Graphic Design

Graphic designs for visual artist Baloji who explores the phenomenon of skin bleaching in Define Beauty: Never Look At the Sun, opening up the skin bleaching debate in this visual ode to black beauty.

“Using his trademark assemblage of esoteric costume and visual metaphors, Congolese-Belgian hitmaker and filmmaker Baloji explores the practice of skin lightening in black communities. Euphemistically described as ‘brightening’ or ‘toning’, skin bleaching takes many innocuous forms—such as creams, buffs and soaps—to deal with hyperpigmentation, but is more often used by women to emulate Eurocentric beauty standards.”

Watch full film on NOWNESS